Modus is a device that monitors patient activity levels, captures data and shares it with their clinician. The Challenge was to take a great “working” product and transform it into a brand that is fresh, relevant and mirrors the level of innovation the device provides. Matter also needed to strategically position the brand to adapt to three different audiences including research, clinical and insurer — in several different vertical categories including Neuro, Cardio, Elder Care and COPD.
- Brand Positioning
- Product Design