It’s not about us (or you). It’s about your target customer. Matter is an independent award-winning graphic design agency who puts design —and your customer— in the center of everything we do.

graphic design critique of bike designs

Each project has unique circumstances and challenges that require us to keep our process adaptive, but there are three main phases that remain constant.


The plan phase starts by asking questions, listening, observing and identifying crucial insights. After diving deep to understand your business, marketing strategy and goals—as well as problems to be solved—we prioritize opportunities and propose real solutions.

Taking a divergent approach, we create a range of concepts that address your specific challenge. Together, we converge and align on the best ideas to take forward.

Then we activate. Whether for print, digital, social or environmental, we construct and deploy thoughtful, well-crafted solutions that inspire your customers to take action.

Core Values.

In designer lexicon, “craft” implies using superior skills and attention to detail in creating work. At Matter Creative Group, we do value craft, but as an organization, we value C.R.A.F.T.

To reach intended audiences, we imagine, create and activate original, design-centric ideas.

We strive to be prepared, responsible, focused and consistent.

We’re honest, straightforward and professional.

We’re adaptive and have a helpful, can-do attitude.

We are collaborative and respectful of all perspectives—and we’re accountable to ourselves, each other, and our clients.



  • Business-to-Business
  • Consumer Packaged Goods
  • Healthcare/Medical Device
  • Sport/Active Lifestyle
  • Food & Beverage
  • City/Government
  • Advanced Materials
  • Financial Services
  • Transportation
  • Electronics


  • Positioning/Purpose Statements
  • Golden Bullseye (What, How, Why)
  • Stakeholder Interviews/Surveys
  • Competitive Landscape Analysis
  • Personality Archetype
  • Visual Mood Boards
  • Messaging Voice and Tone
  • Naming
  • Copywriting
  • Content Development


  • Logo/Identity
  • Iconography
  • Printed Collateral
  • Packaging
  • Advertising/Campaign
  • Exhibit/Trade Show
  • Motion/Video
  • Interactive (PDF/Learning Modules)
  • Websites
  • Social Campaigns