Greg Fehrenbach Follow

Greg has received numerous awards in design and his work has been published in Print, Graphis and LogoLounge. As a partner and co-founder of Matter, Greg enjoys working with a variety of brands and clients. Leveraging his formal Graphic Design training from the University of Cincinnati's world-renowned College of Design, Architecture, Art and Planning (DAAP), Greg has led in-house and agency creative teams, shaping many well-known brands and licensed properties across business-to-business, consumer and healthcare categories.

Blog Apr 15, 2019

Branding a Startup Wellness Company


Nurturing a brand from startup to industry leader.

We're pleased to share some recent work for CANNOVIA™, a Health and Wellness company commercializing products infused with CBD. If you're one of the few people who haven't heard of CBD, it's an abbreviation for cannabidiol — a naturally occurring, non-psychoactive compound found in the the hemp plant and known to have many positive therapeutic properties. People who use CBD to treat a wide variety of ailments are claiming positive results.

Matter Creative Group leveraged our extensive experience in healthcare and consumer products branding to create the Cannovia name, logo, brand strategy and website. We're also working on the design for a portfolio of brands that will be packaged and marketed under the Cannovia brand name as well as others. 

Cannovia Name and Logo Design

Cannovia brandmark

Cannovia Therapeutic Packaging


Cannovia Brochure Design

Cannovia brochure cover and inside

Cannovia Fact Sheets

Cannovia sales aids

Cannovia Website

Cannovia website

Let's talk about your startup and how Matter Creative Group can help you take it to market. Contact us and get started today.

Matter Creative Group is an independent, award-winning design agency with locations in Cincinnati, Ohio and Austin, Texas and is recognized recognized as a Top 25 Enterprise Logo Design & Branding Agency on DesignRush. Our expertise is blending strategy and creativity to build and activate brands. Together, we can create relationships with your audiences that drive desired business results. Your brand matters. Let’s cut through the clutter and tell the world.